Online Personal Training

Train smarter.
Anywhere.

Personalized programming, real-time coaching, and progress tracking — all online. Built for people who take their training seriously.

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Meet Your Coach

About
Coach De Williams
De Williams
Coach De

The goal is simple: feel your best every single day so you can perform your best every single day. Built on 15+ years under the bar and 6+ years of coaching others, this isn't about quick fixes or 12-week transformations. It's about building a body and a mindset that carry you — strong, capable, and feeling good — for decades.

◆
15+ Years
Under the bar
▲
6+ Years
Coaching others
●
Train for Life
Longevity first

This Isn't a Phase.
It's for Life.

The better you feel, the better you perform. Every single day.

I. Foundation
Train for the Long Game

Longevity Over Vanity

Your training has to serve your life at 50, 60, and beyond. Every program is built around joint health, movement quality, and recovery.

Feeling Optimal

Sleep, nutrition, stress management, and recovery aren't accessories. They are the program.

Consistency Over Intensity

Real results come from showing up four days a week for five years straight.

II. Principles
How the Work Gets Done

Progressive Overload

More weight, more reps — but never at the expense of your body. Ego stays at the door.

Structured Variety

Programs rotate through strength blocks, hypertrophy cycles, deload weeks. Structure keeps you progressing.

Recovery Is Growth

You don't get stronger in the gym. You get stronger when you leave it.

III. Commitment
This Is a Lifestyle

No Finish Line

Become the kind of person who takes care of themselves as a default — not someone chasing a deadline.

Motivation Is Built

Small wins compound, PRs arrive on schedule, and the mirror starts to reflect the effort.

Perform at Every Age

Move well forever. That's what training for life means.

15 years in. Still learning. Still growing. Still showing up.

— Coach De

What I Offer

Services
◆
1-on-1 Coaching
Live video sessions with real-time form checks, cues, and programming adjustments tailored to your goals.
▲
Custom Programs
Structured training blocks delivered weekly. Progressive overload, periodization, and deload weeks built in.
●
Nutrition Guidance
Macro-based plans with flexible dieting principles. No crash diets — sustainable habits that stick.
■
Progress Tracking
Weekly check-ins, body composition tracking, strength benchmarks, and detailed progress reports.

Pricing

Investment
Starter
$99
per month
  • Custom training program
  • Weekly program updates
  • Exercise video library
  • Email support
Most Popular
Pro
$199
per month
  • Everything in Starter
  • 2x live coaching/week
  • Nutrition plan included
  • Priority messaging
  • Bi-weekly reviews
Elite
$349
per month
  • Everything in Pro
  • Daily live coaching
  • Full nutrition coaching
  • 24/7 messaging access
  • Monthly body comp
One-Time
90-Day Program
$99.99
one-time payment
  • 90 days of workouts
  • 3 progressive phases
  • 5-day muscle rotation
  • Weight tracking
  • Progress dashboard
Built By De

Ready to get started?

Book a free 30-minute consultation. No pressure, no commitments — just a conversation about your goals.

Built By De© 2026 Built By De. All rights reserved.
Exercises 90-Day Book Clients
Video Library

Exercise Demos

Training Program

90-Day Workout Tracker

5-Day Rotation · 18 Cycles · No Rest Days

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Premium Content

This program includes 90 days of structured training across 3 phases with personalized tracking.

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Schedule

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Free Consultation
30 minutes
Free
1-on-1 Coaching
60 minutes
$75
Program Review
45 minutes
$50
Nutrition Consult
45 minutes
$60
90-Day Program
90 days · One-time
$99.99

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Members Portal

Log in to access your training dashboard, nutrition tracking, and progress.